![]() Think of Reels as the 21st-century version of Vine, where users can quickly and effortlessly shoot on the go. ![]() ![]() The feature lets you film 90-second-long videos that you can share with your friends or anyone on Instagram. Instagram Reels are a new way to create and discover entertaining videos on Instagram. And it’s doing unimaginably well, by the way. That resulted in Reels getting anywhere between 13 to 51% more engagement than regular IG videos! And the rest is history.Īnd just like that, Instagram Reels became a huge platform for personal branding and collaborations. ![]() Soon after the ban, Instagram saw the perfect opening to roll out its new feature ‘Reels’ in India, which was earlier in its beta stages in Brazil.Īs the US proposed to follow suit, Instagram gave Reels an extra nudge by dedicating a section to it on the bottom taskbar of the app. ![]()
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